Rekindle an old flame
Our bodies tell us that we’re not able to catch, hit, run or throw like we use to in our youth; maybe haven’t played ball in a number of years, but Holy Toledo! in our minds it’s spring and we’re making over-the-head Willie Mays catches, hitting Mickey Mantle-like moonshots–we just need the means of doing it again. Age be damned, it’s time to play ball. We are the Retreads.
Interested in comraderie and competing on the field? If you're game, grab your glove and join us for senior softball.
PLAY BALL!
AGAIN.
NEWS
RETREADS GET A TASTE OF SPRING
This past Tuesday (March 10), the Retreads gathered for some 'Spring Training' under blue skies and 82 degree temperatures. A great turnout allowed for two nine inning intersquad games to be played at Darden Towe Park softball fields. So, while the rest of the week returned to winter–players got a chance to shake off the rust.
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For those wishing to play softball, the Retreads play pickup games every Tuesday and Thursday–weather permitting–morning at Darden Towe Park. For more information, go the the forms submittal page in the 'Contact Us" section.
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Also, the 2026 travel team schedule has been released with the Lynchburg team traveling to Charlottesville on Monday, April 6th for a morning double header. Start time to be announced.
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Walter Bibb
Mel Richardson
RETREADS REBRAND
FOR A NEW ERA
"For the times, they are a-changin'" seem to be the right words to express the new brand update for the Charlottesville Retreads senior softball club, as much as it was for Bob Dylan's iconic song during the 1960s counter-culture movement. How to communicate with people to reach new audiences, as well as current members of the team, hadn't change much over the last 20 years or so. It was time for a change.
What you'll see is an updated identity that has been applied to the website that's both desktop and mobile friendly–curating the most pertinent information for everyone interested in all things 'Retread.' A possible vision for the future is to take this and apply it to other assets such as uniforms and any PR materials to help promote the organization. Beyond the functional aspect, it also creates a sharper reflection of the team within the local community.
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The design intent was to build off of the teams' heritage elements: colors, typography and name, plus add where necessary. Below are a few examples–and the concepts behind them– of the new identity and possibilities for future. ​​
Monogram
Interlocking letters become a quick short hand that many athletic teams use to identify a city or mascot name.
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Retreads Sox
In a nod to Boston and Chicago's use of a sock image is a "retread" patched sock that can be a stand alone graphic, or use with the Retreads name.
Script Font
This is a more legible script than the current version on the Retreads jersey. It's based on the Minnesota Twins new script font.​
Future Use
With such a rich palette of assets to draw from, future uniforms can employ graphic assets to complete a consistent look and feel.
